Integrated Production Approach

The broadcast layer of a sporting event is never a standalone task. Surrounding it are sport presentation, the rights holder, the media partner, the sponsorship architecture, the spectator experience, the run-of-show, and the competition schedule. If these are not aligned from the planning phase onward, broadcast becomes an obstacle rather than a multiplier. Pélicom’s Smart Broadcast® integrated production approach is built precisely for this reality.

Broadcast as part of the event’s media ecosystem

For us, broadcast is not an isolated technical task — it is an integral part of the event’s overall media operation. We work as a coordinated production layer that integrates into the full event architecture. From the conceptual planning phase, we work alongside the organizer, the federation, the rights holder, and the media partner — making sure that feeds, run-of-show, sport presentation, and the competition schedule all align rather than collide.

This is the opposite of arriving on-site with equipment and discovering surprises. Integration begins long before the first camera is positioned.

What this involves in practice

Broadcast planning during the conceptual phase of the event, before the competition schedule is locked
Technical specifications and delivery requirements aligned with the media partner — the same logic underlying our trilateral framework agreements with national broadcasters
Host broadcast coordination: clean feed, dirty feed, ISOs, commentator positions, international distribution liaison
Sport presentation (LED screen, PA system, scoreboard) and broadcast graphics designed within a unified brand framework
Run-of-show and timing design that balances the competition schedule with media expectations
Live broadcast supervision and on-site management — with a single point of contact for the client

Examples from our work

Across multiple sports — from shooting to team sports — we have coordinated international European Championship-level broadcast productions. Where required, the physical execution is delivered by a larger broadcast partner company, and international distribution is handled by leading international sports rights agencies — but the orchestration of the entire production runs through us. From the client’s perspective: one integrated operation, one accountable party, one point of contact.

We have a federation partner for whom we operate within a trilateral agreement with the national public broadcaster, handling the technical, legal, and editorial conditions of regular programme production and live broadcasts in parallel — not as separate workstreams, but as one integrated media operation.

What this means for you as a client

No „split accountability” moment — you don’t mediate between event technicians and broadcast providers.
Broadcast supports rather than obstructs the organizational and sporting workflow of the event.
Rights holder, federation, and media partner expectations are all addressed within a coordinated framework — fewer misunderstandings, less firefighting.
The right partners (broadcaster, sport presentation, communication) are involved at the right depth and at the right time — you don’t coordinate six suppliers.

Let’s talk about your event →